This Tug-of-War Over the Cable News Network Shows How Dysfunctional US Journalism Now Is.
On Thursday evening, amid swirling speculation about the Brown University gunman, the network's Kaitlan Collins posted on social media, highlighting the uncertainty and pointing viewers to her network’s 9pm newscast.
Although CNN is certainly not a perfect news source, her statement seemed accurate to many. It is one of the outlets where you can find fact-based and generally trustworthy reporting – notably during crises like the one unfolding near a New Hampshire storage facility.
A Precarious Position During a Business Tug-of-War
Yet CNN, now 45 years old, finds itself in a precarious state as two giant media conglomerates compete for ownership of its parent company, Warner Bros Discovery.
Whatever the outcome, the destiny of CNN has become part of a major game of corporate ownership, not as a question of what helps the news-consuming public.
“Here is one more case of the fundamental flaws with roots in many years of governmental choices,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.
The debate about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a broader point.
“It gets presented as a corporate drama with powerful individuals as the protagonists, but there is hardly any discussion of the societal benefit,” Pickard said.
A Further Element: Political Influence
The network's predicament is made more complex by Donald Trump’s opinions about a network he has long portrayed as perhaps his main “fake news” antagonist.
Think back to the chants of “CNN sucks!” at Trump's rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.
Trump now asserts that CNN needs new ownership. You can read that as ownership that will shield him from journalistic oversight. That is one reason why he appears to favor Paramount Skydance, which has made a hostile bid.
He has grounds to favor that company more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently installed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that venerable news network.
An Outcome of More Turmoil
Notably, if Netflix prevails, CNN and other cable outlets would first be separated into a standalone company. Such a move could be a welcome development to many at the network, but it’s far from a secure position. That structure could set up CNN for a future sale. There is no finish line.
According to Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance recently argued that competition laws should disallow both deals.
“Both acquisition attempts would be detrimental to the country, and both should be challenged by the government,” Wu argued.
The Bigger Issue and a Way Ahead
No matter the outcome regarding CNN, the larger issue persists.
“What we have now is a highly system hostile to democracy, but we ought not succumb to learned helplessness,” Pickard noted. Regulatory choices – dating back to the 1930s and 1940s – helped to build this overly commercial monster, and revised policy decisions can fix it.
Is this likely in an era where the head of the FCC refuses to acknowledge that the agency is independent? Overhaul is highly improbable now, but that should not imply it will be impossible forever.
Policies that support independent news organizations, bolster local journalism, finance public media, and prohibit the accumulation of media power in very few hands are not only possible – they are essential for a functioning democracy.
In the world of media ownership, bigger isn’t better. And news organizations including CNN shouldn’t be pawns in the most recent merger game.