Cadillac Adopts Apollo Program Strategy to Assemble Unit from Scratch for Australian Startline.
Just over one year in the past at the Las Vegas Grand Prix, Cadillac were ultimately granted the official approval as the world of Formula One's latest entrant for the 2026 season. Building the squad from scratch has involved a intense operating tempo that the principal, Graeme Lowdon, has compared to the Apollo program. As the sport descends on Las Vegas this race weekend, Cadillac understand time is getting tight.
The Tight Timeline to Australia
At the season finale of the championship to be staged in the United States, with just over three months to go before they make their debut for the maiden outing in Melbourne at the 2026 season opener, Cadillac have come on in leaps and bounds but, in what must seem like a never-ending challenge, they are aware there will never be sufficient time.
The chief technical officer, Nick Chester, came aboard the embryonic project in the spring of 2023 not long after it was formed, when the squad were without even an approved entry. He has been at its heart ever since and enjoys a wry smile when thinking about the ride.
“There might be five minutes thinking back at what you’ve done and go: ‘Incredible, isn’t this fantastic what we’ve done in under three years,’” he notes. “Then the very next instant you think: ‘Yes, we’ve still got quite a lot to do.’”
An Unprecedented Opportunity
Nick Chester enjoyed success at the Renault team in Fernando Alonso’s victorious years of 2005 and 2006 and was in command of engineering strategy at the then-new Mercedes-Benz Formula E team, but no other project has quite compared with the mission of bringing the all-American Cadillac marque, a works entry supported by the parent company, General Motors Corporation, into Formula One.
“Establishing an grand prix team from nothing, how often do you get the opportunity to do that?” he says. “It's unparalleled. In an established team you won't have the opportunity to change organizational mindset.”
With every day that goes by focus are sharper on the impending moment of truth in Melbourne and targets are being set realistically.
“It's reasonable to expect that any new team coming in is going to be last but merely participating will be an achievement in itself,” the team principal noted recently and while Nick Chester shared this view he believed the team had a reputation to build as well.
“The first thing we aim to demonstrate is that we should be there,” Chester explains. “So we arrive and we function efficiently. We want to show that we’re a proper team executing the correct procedures on the race track. Once we have demonstrated that we are a legitimate team, then we want to show forward movement subsequently.”
Racing Talent and Team Building Effort
In the summer they recruited Sergio Perez and Bottas as their pilots for 2026, a tandem distinguished for their vast knowledge in performing at the front in two championship-winning squads, Red Bull Racing and Mercedes, and Bottas reflected the attitude of determined optimism.
“Of course, we have a realistic outlook,” he commented. “There’s going to be a huge amount of work to do, and it’s going to be most likely a challenging beginning, because it's the top level of motorsport. But we’re not there to remain at the rear. I am confident with this setup, with this team, these people, it's entirely possible we shouldn’t be able to progress rapidly to a competitive level and taste victory.”
To realize that ambition hiring has been in overdrive, with personnel now reaching in excess of 400 and scheduled to attain the goal of 600 members rapidly. Alongside their current base at Silverstone, the squad are in the midst of building an HQ at the Fishers location in Indy and there is the GM plant in North Carolina, where they are building the facility to build the 2029 engine, scheduled for the 2029 season – until then they will run power from Ferrari – and the Toyota's wind tunnel in Germany. It is a complex organization, at odds with the direction in Formula One for more centralization, and has prompted the innovative team culture to which Nick Chester referred.
Space Mission Inspiration
“It’s highly modelled on the Apollo project,” stated Lowdon ahead of the British Grand Prix in the summer. “We have a clear-eyed view, we recognize how tough it is. The timelines, are incredibly tight. OK, we’re not putting a man on the moon, but it feels like it sometimes.”
So they have embraced, rather than the conventional chain of command, a flat management structure similar to that of Nasa’s, where there were a assortment of project teams all tackling distinct elements of the project across a variety of locations.
“In a system where you follow a procedure where an issue arises and they report it to their supervisor, that supervisor consults a manager somewhere else, it travels back down, it’s super slow,” explains Nick Chester. “We give authority to team members to handle things directly. Eliminating management approval for all decisions is much smoother and more rapid.”
Upcoming Challenges
The effectiveness of this flexible strategy will be evaluated in the heat of competition next season and there is a considerable amount at stake for the sport, too. The Cadillac team have recruited as their reserve driver the 25-year-old American Colton Herta